If you've made it this far, you're probably wondering who we are and what made us start a sock business! Don't worry, we've got you covered!

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It all began with our founder, Prem, who in a previous life worked as an accountant. Looking around, he found that everyone wore the same boring grey suits, when all he wanted to do was to express what in his mind was a colourful personality. Ironically, having purchased some new Egyptian cotton bed sheets and realising just how soft and luxurious Egyptian cotton is, a light bulb went off in his head and 2 plus 2 made 5 - he could design colour Egyptian cotton socks, not bed sheets! 

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As he began designing colourful socks and fun socks, the creative juices kept flowing and he began getting more and more compliments on how bold his socks were, and thus Persona was born! 

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Whether you're after the most luxurious pair of socks you'll ever own, or a truly special gift for him, you're in the right place. Our socks are available in hand wrapped gift boxes for him and sock gift sets!

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Press one of the buttons below to find out more about Egyptian cotton or our awesome products!